I'm a balding, full time cyclist, part time runner and swimmer who needs to stretch more and pay attention in yoga. I'm happily married, puppy whipped by two Lakeland Terriers and an aspiring grownup.
I work to live, not the other way around. While I'm alive, I'll cycle more than I'll walk, I'll be kind to animals, enjoy cooking and beach time with Jasper and Quin. I'll travel to places not many people have been to, call my parents weekly and have my hair cut more often.
In the Media
Stuff I've done that's newsworthy.
Clems Adelaide hires Tom Williamson as head of social
Clemenger BBDO Adelaide has bolstered its social media credentials with the appointment of Tom Williamson to the newly created position of head of social and Hayley Kroon as its new social media manager.
According to Bryce Coombe, managing director Clemenger BBDO Adelaide, the appointments reflect changing market conditions.
'The 28 Day Persecution of Rommy Gulla'
Case Study: Panasonic launched its new Blu-Ray disc recorder in October with a quirky online campaign featuring Rommy Gulla, a 26-year-old from Sydney's Northern Beaches.
'The Persecution of Rommy Gulla' was the brainchild of Reed Collins and the team at The Campaign Palace, Sydney.
What's Next for Social Media?
I spend a lot of time talking to clients about a range of things from how to include social media as part of their latest campaign brief, to how to deal with an issue or crisis their social media team is facing. At the end of almost every conversation, I’m asked “So Tom, what’s the next big thing in social? What should we be preparing ourselves for?”. I’ll answer that in a minute but before I do, here’s what you should be doing right now for your brand.
Adelaide Matters: Creative Pursuits
Working nine to five is simply not enough for this group of innovators who are channeling their skills into successful side ventures.
Young entrepreneur Tom Williamson has a 24/7 job as an advertising exec but still finds time to run his own side project.
Tom is head of social media at KWP and also co owns Sweet Cheeks, a photo booth which can be hired for weddings, parties or corporate gigs. "It's about l.8m tall and has a tiny footprint of around 75cm square so it can go upstairs, on boats or in a bus - anywhere with a power socket," Tom says.
A few of my favourite photos I've taken on our travels.
Head of Social - ANZ, India Jan 2018 - Current
Leading social sales across ANZ and India, I am responsible for high level sales strategy and planning as well as acting as co-prime in the execution of deals across the width and breadth of Salesforce's customer base.
My performance is measured on growing the social business from a holistic perspective; this includes key programs of work to ensure our customers are successful and their business objectives are met, collaborating with sales leaders to ensure our processes are honed, enabling our teams across the region, and facilitating technical discussions within individual accounts to help shape, influence and grow Salesforce's social footprint.
This is a key sales and consultancy role within ANZ and India, requiring a deep understanding of the social industry, trends, use cases, best practice, and Salesforce's suite of marketing solutions.
Highly engaged with all areas of the business, I work with sales, product development, user experience, product marketing, product enablement, project management, quality assurance, and launch teams.
Agency Account Director May 2016 - Dec 2017
Amicus Digital manages Salesforce’s Social Studio agency customer base across APAC. Initially, my role was to manage agency relationship but it quickly expanded to incorporate some of Australia's leading brands and agencies, helping them extract value from the investment they’ve made in Salesforce software. Developing ongoing client relationships enables me to proactively offer solutions to their requirements using a combination of Salesforce Marketing Cloud functionality and services provided by Amicus Digital’s Social Analysts.
Salesforce Marketing Cloud's Social Studio brings marketers closer to their social customer by unifying engagement and publishing into a single easy-to-use tool. It streamlines the entire social content process with visual planning, collaboration across teams, easy access via web or mobile and performance analytics for real-time campaign decisions.
Head of Social Feb 2015 - Apr 2016
Employed by Clemenger BBDO Adelaide, KWP and Clemenger's Adelaide office merged in January 2015. My role was part of the seamless transition from working for Clemenger BBDO to working with KWP Advertising.
Responsible for social media integration across KWP’s list of high caliber challenger brand clients including; South Australian Tourism Commission, Coopers Brewery and Cancer Council SA. My role enabled me to work on a balance of not for profit and commercial clients with a talented and creative team of developers, content creators, graphic designers and producers to deliver unforgettable campaigns. Managing a specialist team, we delivered day-to-day best practice and a strategic framework to our client's integrated strategies, often using Salesforce and iSentia monitoring and analysis tools.
Reporting to the Managing Director and working closely with Head of Digital, the Head of Social is responsible for creating sturdy systems and processes around strategy as existing platforms change and new platforms emerge. This hugely diverse, challenging and gratifying role also encompasses analytics and intelligence, content production and strategy.
Clemenger BBDO Adelaide
Head of Social Sept 2014 - Feb 2015
Responsible for social media integration across Clemenger BBDO Adelaide’s list of high calibre clients, my role lets me work with a talented and creative team of developers, content creators, graphic designers and producers to deliver unforgettable campaigns. Managing a specialist team and working with the accounts team, we deliver day-to-day best practice and a strategic framework to our client’s social media strategies.
Reporting to the Managing Director, the Head of Social is responsible for creating sturdy systems and processes around strategy as existing platforms change and new platforms emerge. This hugely diverse, challenging and gratifying role also encompasses social analytics and intelligence, content production, community management and social strategy.
The Palmer Hospitality Group
Group Marketing Manager Jan 2013 - Aug 2014
The primary purpose of my role is to manage ther marketing strategy for The Highway, Warradale Hotel and Morphett Arms. This includes social and digital media, traditional advertising and PR.
Professional Public Relations
Social Media Strategist Jan 2012 - Dec 2012
As the Senior Social Media Strategist, I worked with PR teams in offices across Australia and New Zealand to create successful social media strategies and campaigns. Additionally, I managed the social media strategy for PPR Australia.
Social Media Strategist Sept 2011 - Jan 2012
My primary client was Panasonic Australia for which I was the social media strategist and community manager for the B2C and B2B social media presences. I also worked on a selection of Nestle brands and developed social media strategies for a range of clients.
Twillyon Social Media Solutions
Director Jul 2010 - Jan 2012
Managing my own social media consultancy, I was proud to work with clients such as; Coopers, Advantage SA, Thirsty Camel, The Highway, ARTA Flour, Cambridge International College and NoQ Apps. I provided social media services to varying degrees including strategy writing, workshop facilitating, community management and issues and crisis management.
Certificate IV, Business Sales 2018
Completed Certificate IV, Business Sales with grade of 98%
Certificate II, Hospitality Management 2001 - 2002
Completed Certificate II, Hospitality Management.
Tatachilla Lutheran College
English, hospitality, mathematics, biology, SACE 2 1995 - 2000
Completed SACE levels 1 and 2.
It never gets easier, you just get better.